Cross-Border Communication and Clothing Design Strategies for Fashion Brands in Film and Television Media
Main Article Content
Abstract
Cross-border fashion communication in film and television requires the consistent transmission of brand identity through dynamic visual environments, where the optical behavior of textile materials, semantic representation, and character attributes jointly influence audience perception. From the perspective of electromagnetic wave interaction in the visible spectrum, variations in fabric reflectance and imaging conditions further affect the stability of visual symbols across heterogeneous media platforms, highlighting the importance of integrated perception and feature fusion strategies. This study proposes a computational framework for cross-border clothing design that combines character analysis, brand-value mapping, parametric garment generation, and retrospective verification within a unified semantic workflow. An improved BERT model and convolutional neural network are employed to extract multimodal features, while textile optical properties, including ASTM-standardized reflectance spectra, drape characteristics, dynamic deformation, and color perception in the CIELAB space, are incorporated into material selection and structural optimization. Motion capture and visual-symbol encoding are further integrated to establish adaptive correspondence between garment configuration and narrative requirements, and multimodal verification is conducted using clothing symbol consistency and cross-platform brand stability metrics. Experimental results demonstrate that the proposed framework effectively improves the coherence of brand representation in dynamic media environments, achieving a cross-platform stability rate of 0.95 for silk materials and a clothing matching degree of 0.97 under high-drape conditions. The proposed methodology provides a quantitative design paradigm that integrates textile optics, multimodal perception, and semantic analysis, offering potential methodological reference for electromagnetic sensing, intelligent visual communication, and cross-media information propagation.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
F. Yin, “Analysis of the Role of Costume Design in Shaping the Characters of Film and Television,” Frontiers in Art Research, vol. 5, no. 6, pp. 58-63, 2023, doi: 10.25236/FAR.2023.050611.
P. Diaz Soloaga, G. Munoz Dominguez, and J. Zhou, “Legacy transmission through fashion films: Visual and narrative brand heritage integration,” Journal of Global Fashion Marketing, vol. 14, no. 4, pp. 429-448, 2023, doi: 10.1080/20932685.2023.2214164.
P. Casadei and S. Iammarino, “Backshoring,” Offshoring and staying at home: Evidence from the UK textile and apparel industry. Operations Management Research, vol. 16, no. 4, pp. 2148-2173, 2023, doi: 10.1007/s12063-023-00394-9.
J. Shen, “Internationalization Strategies of National Casual Wear Brands from the Perspective of Cultural Identity,” Lecture Notes in Education, Arts, Management and Social Science, vol. 3, no. 4, pp. 149-155, 2025, doi: 10.18063/lne.v3i4.950.
S. Odabasi, “The hidden potential of textiles: How do they heal and reveal traumas? Textile,” 2023; 21(2):409-421, doi: 10.1080/14759756.2021.2020410.
M. J. R. Araya, “Textiles, Techniques, Technologies: Exploring Post-Ancestrality and Contemporary Practices,” «Technology and language» (Technologies in the infosphere), vol. 5, no. 3, pp. 106-121, 2024, doi: 10.48417/technolang.2024.03.08.
X. Li, X. Wang, Y. Wang, M. Hu, G. Liu, and L. Chai, “Bionic structural coloration of textiles using the synthetically prepared liquid photonic crystals,” Small, vol. 20, no. 3, Art. no. 2302550, 2024, doi: 10.1002/smll.202302550.
C. Mo, X. Lei, X. Tang, M. Wang, E. T. Kang, and L. Xu, “Nanoengineering natural leather for dynamic thermal management and electromagnetic interference shielding,” Small, vol. 19, no. 42, Art. no. 2303368, 2023, doi: 10.1002/smll.202303368.
T. Seferoglu and S. Gulcu Yıldız, “Tracing fashion transformations: A comprehensive visual analysis of fashion magazine covers,” Semiotica, vol. 2024, no. 261, pp. 167-208, 2024, doi: 10.1515/sem-2022-0052.
S. Ashraf, K. Jahan, T. Abbas, A. Shahbaz, M. Zaidi, and N. Fatima, “ESP course for fashion designers,” Journal of Applied Linguistics and TESOL (JALT), vol. 8, no. 3, pp. 1-95, 2025, doi: 10.63878/jalt946.
Y. J. Ko and E. Yim, “Traditional dress in fashion: Navigating between cultural borrowing and appropriation,” International Journal of Fashion Design. Technology and Education, vol. 17, no. 3, pp. 357-368, 2024, doi: 10.1080/17543266.2023.2297205.
Y. Rashkova, L. Moi, E. Marku, and F. Cabiddu, “Online integrated marketing communication strategies of international brands: Standardization vs,” adaptation approaches. Journal of Marketing Communications, vol. 30, no. 7, pp. 810-833, 2024, doi: 10.1080/13527266.2023.2177710.
B. Cheng, “The Occurrence of Cross-Media and Cross-Cultural Anxiety: Two Stars in the Milky Way from the Perspective of Meta Film,” Journal of Chinese Film Studies, vol. 3, no. 3, pp. 543-562, 2023, doi: 10.1515/jcfs-2023-0064.
H. F. Lin, H. S. Tsai, and B. Yeo, “Augmented reality advertising in entertainment programming: An exploration across cultures,” Journal of Creative Communications, vol. 18, no. 1, pp. 40-60, 2023, doi: 10.1177/09732586221135062.
L. Hatzithomas, F. Theodorakioglou, K. Margariti, and C. Boutsouki, “Cross-media advertising strategies and brand attitude: The role of cognitive load,” International Journal of Advertising, vol. 43, no. 4, pp. 603-636, 2024, doi: 10.1080/02650487.2023.2249342.
S. Y. Jang and J. Ha, “Presenting fabrics in digital environment: Fashion designers’ perspectives on communicating tactile qualities of the fabrics,” Fashion and Textiles, vol. 10, no. 1, pp. 6-28, 2023, doi: 10.1186/s40691-022-00328-2.
B. Castillo-Abdul, E. Ortega Fernandez, and L. M. Romero-Rodriguez, “Corporate social responsibility communication of male luxury fashion brands: Analysis on Instagram, Facebook and TikTok,” Management Decision, vol. 62, no. 2, pp. 471-491, 2024, doi: 10.1108/MD-09-2022-1316.
M. Diaz-Bustamante-Ventisca, S. Carcelen-Garcia, P. Diaz-Soloaga, and O. Kolotouchkina, “Greenwashing perception in Spanish fast-fashion brands’ communication: Modelling sustainable behaviours and attitudes,” International Journal of Fashion Design. Technology and Education, vol. 18, no. 2, pp. 179-189, 2025, doi: 10.1080/17543266.2024.2343934.
A. Toprak and M. Turan, “Enhanced Named Entity Recognition algorithm for financial document verification,” Journal of Supercomputing, vol. 79, no. 17, pp. 19431–19451, 2023, doi: 10.1007/s11227-023-05371-4.
C. P. Chai, “Comparison of text preprocessing methods,” Natural Language Engineering, vol. 29, no. 3, pp. 509-553, 2023, doi: 10.1017/S1351324922000213.