Research on the Synergistic Development Path of Value Creation and Ecological Benefits of Ecological Agricultural Product Enterprises Driven by Branding
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Abstract
Branding is a key driver for ecological agricultural product enterprises to achieve sustainable growth while balancing economic value creation and ecological benefits. These enterprises must pursue market value while undertaking ecological protection and environmental restoration responsibilities, making the synergy between value creation and ecological benefits a core issue for long-term development. Through value signal transmission, consumer cognition reconstruction, and market premium mechanisms, branding expands the space for enterprise value creation. However, this synergistic relationship does not emerge automatically and requires strategic integration, mechanism innovation, and optimized resource allocation. This study constructs a brand-ecology synergy measurement model, reveals the signal transmission mechanism and value conversion path of branding-driven synergistic development, proposes phased and differentiated development strategies, and designs digital technology-enabled collaborative management tools and a multi-subject guarantee system. The research provides theoretical value and practical guidance for promoting ecological agriculture toward high-value, sustainable development and for building a coordinated development pattern between enterprise competitiveness and ecological responsibility.
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