Research and Development of Digital Marketing Service System for Agricultural Products Based on Live Streaming Scenarios
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Abstract
To address the pain points of long circulation links, low trust, and low conversion efficiency in the traditional marketing model of agricultural products, this paper develops a lightweight, agriculture-adaptable, and highly compatible digital marketing service system for live streaming scenarios. The system adopts a SpringBoot+Vue3 microservice architecture, integrating core modules such as live streaming push, intelligent product selection, traceability authentication, data analysis, and precision marketing, which is suitable for the weak network environment in rural areas and farmers’ operating habits. Through multi-scenario actual measurement and data comparison verification, the system can increase the live streaming conversion rate of agricultural products by 28.5%, reduce circulation loss by 32.1%, and increase farmers’ annual income by 26.8%, providing technical support and practical reference for the digital transformation of agricultural products under the background of rural revitalization. The weak-network live-streaming design is directly related to rural wireless communication service deployment.
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