Research on Color and Material Image Matching Design of Cigarette Packaging Based on Sensory Engineering
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Abstract
With the intensification of competition in the domestic tobacco market and the continuous tightening of tobacco control policies, the brand emotional transmission of cigarette packaging and the matching of users’ emotional demands have become the core competitiveness. Sensory engineering, as a core method connecting users’ emotional needs with concrete design elements, has become an important tool for emotional product design. The current color and material design of cigarette packaging heavily relies on the subjective experience of designers and lacks a quantitative user image matching system. There are problems such as design homogenization, disconnection between emotional demands and design elements, and insufficient research on the synergistic effects of multiple elements, making it difficult to adapt to the differentiated expression needs of brands in limited design spaces. This article takes sensory engineering as the core theoretical framework. Firstly, the semantic difference method is used to screen and construct the core sensory image system of cigarette packaging. Then, the variable combination of color and material is determined through orthogonal experimental design to conduct user sensory image research. Finally, a quantitative matching model of color material and sensory image is constructed, and the effectiveness of the model is confirmed through verification experiments. The study ultimately identified 5 sets of core sensory imagery vocabulary, quantified the influence weights of color and material dimensions on different sensory imagery, and selected the optimal color material matching combinations under mainstream brand positioning. The model fitting goodness R2 was greater than 0.7, and the core imagery score of the validation group design scheme was significantly higher than that of the commercially available products (P < 0.05), providing quantifiable practical basis for emotional design of cigarette packaging.
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