Research on Path Innovation and Quantitative Effectiveness of Generative AI Empowering Precise Ideological and Political Education in Universities
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Abstract
Against the dual backdrop of digital transformation in education and the improvement of the quality and efficiency of ideological and political education, traditional ideological and political education in universities is facing structural difficulties such as homogenization of content supply, low accuracy of audience matching, insufficient interactive experience, and vague evaluation of effectiveness, making it difficult to meet the personalized and diversified growth needs of college students in the new era. Generative AI, with its core technological advantages such as content generation, intelligent interaction, personalized recommendation, and data analysis, provides breakthrough technical support for the precision, intelligence, and scenario-based upgrading of ideological and political education.
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