A Study on English Translation Strategies and Dissemination Effects of Short Videos on Hunan Textile Intangible Cultural Heritage Tourism under Multimodal Theory
Main Article Content
Abstract
Hunan textile intangible cultural heritage faces challenges in short-video dissemination, including weak cross-linguistic expression, reduced cultural symbol imagery, and insufficient audience acceptance. In digital exhibition and online communication environments, such content increasingly relies on antenna-enabled wireless distribution, synchronized display terminals, and electromagneticwave interactive media, making accurate multimodal encoding especially important. To enhance international dissemination, this study constructs an English translation strategy system for short videos of Hunan textile intangible cultural heritage tourism based on Multimodal Theory, analyzing the cooccurrence of cultural meaning from visual, linguistic, and auditory perspectives. The research methods include constructing a multimodal corpus containing 120 short videos, extracting modal features such as screen composition, subtitle translation, and intonation rhythm using ELAN, adopting a translation strategy that combines literal translation of culturally loaded words, functional equivalence, and semiotic reconstruction, and evaluating dissemination effects through questionnaires and eye-tracking experiments. The results show that optimized multimodal translation videos achieved an average completion rate of 90.7% among target-language audiences, with comments increasing by 41.5% and likes and interactions increasing by 38.5%. The study demonstrates that multimodal collaboration improves cross-cultural acceptance and provides a repeatable pathway for digital international dissemination and electromagnetic-media-based heritage interaction.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Han Yan, “A Critical Thinking Teaching Model for College English Based on Multimodal Theory,” Journal of Ningbo Institute of Education, vol. 27, no. 2, pp. 109-113, 2025, doi: 10.13970/j.cnki,nbjyxyxb.2025.02.025.
Yuan Jing, “An Exploration of Strategies for Junior High School English Writing Teaching from the Perspective of Multimodal Theory,” Frontiers of Social Sciences, vol. 14, no. 2, pp. 279-284 DOl: 10.12677/ass.2025.142123, 2025.
J. Gao and Y. Hua, “On the English Translation Strategy of Science Fiction from Humboldt’s Linguistic Worldview-Taking the English Translation of Three-Body Problem as an Example,” Theory and Practice in Language Studies, vol. 11, no. 2, pp. 186-190, 2021, doi: 10.17507/tpls.1102.11.
Z. Anwar F, “Strategies and techniques of translation in translating songs as 21st century curriculum,” Manajemen Pendidikan, vol. 15, no. 1, pp. 34-43, 2020, doi: 10.23917/jmp.v15i1.10744.
R. Beiler I and J. Dewilde, “Translation as translingual writing practice in English as an additional language,” The modern language journal, vol. 104, no. 3, pp. 533-549, 2020, doi: 10.1111/modl.12660.
E. Vula and G. Muhaxhiri, “Exploring linguistic and cultural barriers in literary translation: an analysis of undergraduate students’ strategies and challenges in translating Albanian texts into English,” Sapienza: International Journal of Interdisciplinary Studies, vol. 5, no. 4, pp. e24067-e24067, 2024, doi: 10.51798/sijis.v5i4.864.
C. Cui, Y. Zhao, and L. Wang, “Protection and dissemination of Chinese intangible cultural heritage based on digital games,” International Communication of Chinese Culture, vol. 8, no. 4, pp. 483-491, 2021, doi: 10.1007/s40636-021-00237-x.
O. Guo-zhang Y A, “The Challenges and Solutions for the Digital Dissemination of Intangible Cultural Heritage in China,” Journal of Xihua University (Philosophy & Social Sciences), vol. 42, no. 4, pp. 75-82, 2023, doi: 10.12189/j.issn.1672-8505.2023.04.009.
C. Zhang, Y. Tian, and Y. Zhang, “Analysis of the digital dissemination path of intangible cultural heritage from the perspective of grounded theory,” Advances in Social Behavior Research, vol. 15, no. 1, pp. 12-15, 2025, doi: 10.54254/2753-7102/2025.20513.
L. Seifi and M. Soltanabadi, “Iranian public libraries’ capacities in preserving and disseminating intangible cultural heritage,” IFLA journal, vol. 46, no. 4, pp. 359-368, 2020, doi: 10.1177/0340035219886608.
J. Spagnolo, L. Gautier, F. Champagne, et al., “Reflecting on knowledge translation strategies from global health research projects in Tunisia and the Republic of Côte d’Ivoire,” International journal of public health, vol. 65, no. 9, pp. 1559-1570, 2020, doi: 10.1007/s00038-020-01502-3.
B. Yang, A. Gomes Dos Santos, S. Puri, et al., “The industrial design, translation, and development strategies for long-acting peptide delivery,” Expert Opinion on Drug Delivery, vol. 19, no. 10, pp. 1233-1245, 2022, doi: 10.1080/17425247.2022.2098276.