Literary Representation and Cultural Identity Construction of Traditional Festival Folklore: An Examination from Ancient Poetry to Contemporary Prose
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Abstract
In the dual context of cultural globalization and modernization, the inheritance of traditional festival customs and the shaping of cultural identity face profound challenges. This study takes literary writing of traditional festival customs as the research object, focuses on the evolutionary trajectory from ancient poetry to contemporary prose, and explores the aesthetic expressions, cultural connotations, and identity-construction mechanisms of festival customs in different literary genres. First, it systematically examines the literary representations of core traditional festivals, including the Spring Festival, Dragon Boat Festival, Mid-Autumn Festival, and Double Ninth Festival, in ancient poetry, and analyzes the integration of ritual scenes, emotional sustenance, and cultural values. Second, it investigates innovative expressions of festival customs in contemporary prose, focusing on the reconstruction of traditional customs in modern life, the activation of folk memories, and the continuation of cultural roots. Finally, it reveals the role of literary writing as a medium in folk-custom inheritance through emotional resonance, value transmission, and collective-memory cohesion. For engineering-oriented cultural data studies, the paper also provides a structured model of semantic transmission that can be used in heritage databases, digital archives, and multimodal signal communication without altering its literary focus.
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