Zhu, Y. W. “Optimizing Personalized Brand Touchpoint Selection: Off-Policy Evaluation, Model Ranking, and Profit-Driven Targeting in Multi-Treatment Marketing Campaigns”. Advanced Electromagnetics 15, no. 3 (August 13, 2026): 7160–7169. Accessed August 19, 2026. https://www.aemjournal.org/index.php/AEM/article/view/3804.