ZHU, Y. W. Optimizing Personalized Brand Touchpoint Selection: Off-Policy Evaluation, Model Ranking, and Profit-Driven Targeting in Multi-Treatment Marketing Campaigns. Advanced Electromagnetics, [S. l.], v. 15, n. 3, p. 7160–7169, 2026. DOI: 10.7716/aem.v15i3.3804. Disponível em: https://www.aemjournal.org/index.php/AEM/article/view/3804. Acesso em: 19 aug. 2026.