WANG, W.; ZHANG, Q.; TANG, Y. C.; YU, Y. F. A Study on Customer Purchase Intention Based on Emotional Cognition Theory – Taking Experiential Marketing of New Energy Electric Vehicles as an Example. Advanced Electromagnetics, [S. l.], v. 15, n. 3, p. 2254–2262, 2026. DOI: 10.7716/aem.v15i3.3278. Disponível em: https://www.aemjournal.org/index.php/AEM/article/view/3278. Acesso em: 16 aug. 2026.