Wang, W., Zhang, Q., Tang, Y.C. and Yu, Y.F. 2026. A Study on Customer Purchase Intention Based on Emotional Cognition Theory – Taking Experiential Marketing of New Energy Electric Vehicles as an Example. Advanced Electromagnetics. 15, 3 (Aug. 2026), 2254–2262. DOI:https://doi.org/10.7716/aem.v15i3.3278.